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Jakie pliki cookies wykorzystujemy w serwisie?
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» Analytical cookies are used to optimize and improve the Service as well as conduct statistical analysis of the use of the Service.
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Essential cookies are used by Us to pursue the legitimate interests of recording whether the User has consented to the use of cookies and for what purposes [legal basis under Article 6(1)(f) of the GDPR].
For analytical and marketing cookies, the User is asked for consent before entering the Service. Based on the User's consent to cookies and other similar technologies (so-called consent to store information or access information already stored in the terminal equipment), we will process User information based on the legitimate interests of the controller or a third party arising from the consent given by the User before entering the Service to cookies and other similar technologies [legal basis under Article 6(1)(f) of the GDPR].
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Analytical cookies
Analytical cookies are used to optimize and improve the Service as well as conduct statistical analysis of the use of the Service.
We would like to analyze how you use our Service, which will enable us to improve its functionality. If you agree to analytical cookies, the Google Analytics tool will be used for analysis, report generation, and statistics. In connection with the use of Google Analytics, information generated by cookies about your use of the Service will be transmitted to Google Ireland Limited, but it may also be transferred to Google LLC, the parent company based in the USA. If IP anonymization is activated on this website, your IP address will first be shortened by Google within EU member states or other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The IP address provided by Google Analytics as part of Google Analytics will not be combined with other Google data. Google will use this information to evaluate your use of the Service, compile reports on Service activity, and provide other services related to Service activity.
The Service also uses Google Ads files - _gclid. This is a parameter that is added to our final ad address when a User clicks on it. The parameter automatically encodes data about, among other things: the campaign, the ad group, the keyword, the ad from which the click was made. 'Tagging' campaigns makes it possible to identify materials and channels that interest Users.
Detailed information about the analytical cookies used can be found in our Privacy Policy.
The active period of cookies is indicated in the table below (up to 2 years).
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Analytical cookies | Details
Cookie/tool name
Type of cookie
Permanent or session-based and the cookie storage period
Application
Third-party cookie access
_ga
Analytical
Permanent; 2 years
Google Analytics file: used to differentiate users and sessions
Yes – Google Ireland Limited
_gclid
Analytical
Generated after each Google Ads click
Google Ads: used to identify campaign clicks
Yes – Google Ireland Limited
_gid
Analytical
Permanent; 1 day
Google Analytics: wykorzystywany do rozróżniania użytkowników i sesji
Yes – Google Ireland Limited
Cookie/tool name
_ga
Type of cookie
Analityczny
Permanent or session-based and the cookie storage period
Stały; 2 lata
Application
Google Analytics file: used to differentiate users and sessions
Third-party cookie access
Tak – Google Ireland Limited
Cookie/tool name
_gclid
Type of cookie
Analityczny
Permanent or session-based and the cookie storage period
Generowany po każdym kliknięciu Google Ads
Application
Google Ads: used to identify campaign clicks
Third-party cookie access
Tak – Google Ireland Limited
Cookie/tool name
_gid
Type of cookie
Analityczny
Permanent or session-based and the cookie storage period
Stały; 1 dzień
Application
Google Analytics: wykorzystywany do rozróżniania użytkowników i sesji
Third-party cookie access
Tak – Google Ireland Limited
Marketing cookies
Marketingowe (reklamowe) cookies wykorzystujemy w celu dopasowania treści i form reklam, wyświetlanych zarówno na Naszych stronach, jak i w sieciach reklamowych naszych partnerów do Twoich potrzeb i upodobań.
We also use Google's remarketing feature, which allows us to display interest-based ads to Users in the Google ad network. In this process, user interaction with Service content is analyzed, for example, which areas interest the User. To accomplish this, Google cookies are stored on the User's device, which allow visitors to be recognized when they visit websites that are part of the Google ad network. These websites can then display ads to visitors that relate to content they previously viewed on websites using Google's remarketing feature. We commission the display of Google display ads and flexible display ads.
Wykorzystujemy także tzw. śledzenie konwersji dostępne w ramach Google Ads. Oznacza to, że po kliknięciu reklamy wyświetlanej przez Google generowany jest plik cookie śledzący konwersję. Plik taki jest ważny przez 30 dni i nie służy do identyfikacji osoby Użytkownika. Jeżeli w okresie tych 30 dni Użytkownik wejdzie na odpowiednie strony naszego Serwisu, Google oraz nasz Serwis są informowane, że Użytkownik został przekierowany na tę stronę po kliknięciu reklamy. Informacje uzyskane za pomocą pliku cookie służącego do konwersji umożliwiają kompilowanie statystyk konwersji i rejestrowania całkowitej liczby Użytkowników, którzy kliknęli daną reklamę i zostali przekierowani do witryny z tagiem śledzenia konwersji.
The Service also uses Facebook marketing cookies known as the Facebook Pixel. The Pixel allows data to be collected, which PP can use in a Facebook advertising campaign based on monitoring user activity on the Service. The Pixel specifically enables: obtaining information about what device Users are using, what activities they perform on the Service, and how long the User stayed on the Service. Additionally, the Pixel allows for the creation of custom conversions, which are used to track significant events in the Service for use in advertising campaigns. Based on the collected information, advertisements tailored to the User's preferences can then be displayed on Facebook.
The heart of Łódź culture: the place of writers and artists
The Siemens House is not only a part of the history of Polish entrepreneurship, but also of the press. It was here that the Warsaw publishing house "Czytelnik" had its headquarters after 1945, and later the editorial offices of Łódź newspapers: "Karuzela", "Dziennik Łódzki" and "Express Ilustrowany". At that time, the tenement house hosted outstanding writers on a daily basis: Zofia Nałkowska, Stanisław Jerzy Lec, Jan Brzechwa, Tadeusz Peiper and many others.
It housed the Journalist Club and the Fraszka café, and the building was colloquially called the Press House. The Siemens House also became part of the history of Polish rock. Kora posed in its courtyard in one of the scenes of the music video for the song "Lucciola" by the Maanam band.
The Siemens House is an outstanding design by Karl Janish. The German architect used a skeleton structure for the first time in Łódź, which allowed for the building's facade to be covered with large windows. For over 100 years, the building hosted manufacturers, writers and musicians. What do the modernist walls of the tenement house remember?
The tenement house was built for the needs of the Łódź branch of the Polish Electric Factories Siemens Joint-Stock Company. In 1914, a luxurious Siemens department store opened on the ground floor, where wealthy manufacturers bought the most fashionable lighting and electrical equipment. In the interwar period, the luxurious delicatessen of the Ignatowicz brothers and the headquarters of the Commercial and Industrial Bank were also located here.
The plot at Piotrkowska 96 in Łódź is purchased by SIEMENS – the Joint-Stock Company of Polish Electrotechnical Works Siemens&Halske.
The construction of a tenement house in the style of classical modernism begins, according to the latest construction patterns transferred from Berlin by the German designer Karl Janish.
The construction of a monumental building with a skeleton-reinforced concrete structure and huge glass windows is completed.
The building becomes an architectural phenomenon among the Secession buildings of the city center. The tenement house is the investor's headquarters, the facade is decorated with the inscription "SIEMENS", and a bee appears in the tympanum - a symbol of industriousness.
The Siemens department store opens.
It is a kind of showroom of the times, where the modern upper class buys innovative equipment for their homes, such as "inductive and battery telephones", "ventilators", "hair crimping tubes" or "the latest expression of technology - electric vacuum cleaners".
In the interwar period, the tenement house was home to the well-known, luxurious delicatessen of the brothers Fryderyk and Gustaw Ignatowicz.
The elegant shop supplied the tables of the city's elite – manufacturers and management staff. It is a warehouse of imported wines, colonial goods, delicatessens and exotic fruits.
The Joint-Stock Company of Polish Works "Siemens" sells the tenement house to the Commercial and Industrial Bank - the leader of banking services for numerous factories in Łódź at the time - the bank "discounts, collects bills of exchange, freight".
The Siemens Department Store remains in the building. The bank commissions the reconstruction of the tenement house according to the design of architect Dawid Lande.
Just after World War II, the tenement house became the seat of the "Czytelnik" Publishing Cooperative.
The building houses the editorial offices of Łódź newspapers: "Karuzela", "Dziennik Łódzki", "Express Ilustrowany". The Journalist's Club is located on the first floor. The building is also called the "Press House” interchangeably with the Siemens House.
The Siemens Metropolitan Tenement House at 96 Piotrkowska Street is entered into the register of monuments of the City of Łódź as a characteristic example of classical modernism in architecture.
The modernism is emphasized by the frame structure of the building and huge windows, and classicism is visible, for example, in the Ionic semi-columns. Register number A/72.
The building is becoming a part of Polish rock history. In the courtyard of the building, the Maanam Group is filming a clip for their big hit – the song “Lucciola” performed by Kora.
The building has been a film set several times, and in modern times it has become the setting for the book “Yellow Peugeot” by Marcin Andrzejewski.
The city announces a tender for the revitalization of the tenement house.
The building is purchased by a private investor, and a project is created to adapt the building for residential and commercial purposes. The investment is not implemented due to the financial crisis of 2008-2009. The project was waiting for implementation for a dozen years.
The Siemens House is purchased by a group of Krakow private equity investors experienced in the revitalization of historic buildings and their adaptation into luxury apartments.
This is another project implemented in Łódź after the Finster Tenement House. The new buyer, VP Piotrkowska 96 Sp. z o.o., is starting to prepare a renovation project for the building.
